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Conference Articles

Conference papers (Recent three years, 2012-present)

Chiu, Y.-H., & Lai, J.-Y. (2019, 31th May). Ranking impacts of Blockchain on reducing supply chain risks with the Analytic Hierarchy Process. Paper presented at the 2019 Business & Management Conference (商學與管理學術研討會, TIIBS), Taipei, Taiwan.

Chen, Y-P. & Lai, J.-Y.  (2019, 17th, May).  Factors Influencing Backer’s Intention to Sponsor Crowdfunding Project- The Example of Taiwan’s Crowdfunding Platforms. Paper presented at the 2019 International Conference on Management and Service Innovation (ICMSI 2019), Hsinchu, Taiwan. 2019. (管理與服務創新國際學術研討會論文集,新竹,台灣,ISBN: 978-986-92881-7-0)

Lu, Y.-R. & Lai, J.-Y.  (2019, 31th May).  Factors affecting intention to adopt unmanned store technology: The case of Taiwan retail industry. Paper presented at the 2019 Business & Management Conference (商學與管理學術研討會, TIIBS), Taipei, Taiwan

Lai, M-Z. & Lai, J.-Y.  (2018, May).  A Three-Stage Model for Strategies of Manufacturing Excellence under Industry 4.0- An Example of Taiwan’s semiconductor packaging industry. Paper presented at the 2018 CIMI Conference on Management Theories & Applications (中華創新管理學會學術暨實務研討會, CIMI), Taichung, Taiwan.

Chang, L-T. & Lai, J.-Y.  (2018, 16th, May).  Impacts of an augmented reality system on students’ motivation for an English learning: The moderating effect of learning styles. Paper presented at the 2018 International Conference on E-learning and Educational technology (數位學習與教育科技國際研討會, ICEET), Taichung, Taiwan.

Chang, C-J. & Lai, J.-Y.  (2018, May).  The Influence of Political Involvement on the Intention of Watching and Continual Participation–The Case of Facebook Live Streaming. Paper presented at  the 2018 Chinese Inovation Management Institute (中華創新管理學會學術暨實務研討會, CIMI), Taichung, Taiwan.

Lai, J.-Y. & Hsu, F.-Y. & (2018, 6th December). Exploring the Service Quality of Sharing Economy – A Case of Airbnb. Paper presented at the 2018  Advanced Management Information Technologies and Applications Conference (全國資訊管理前瞻技術研討會, AMITAC), Hsinchu, Taiwan.

Huang, H.-F., & Lai, J.-Y. (2018, 3rd May). The research on copyright management in music industry using blockchain technology. Paper presented at the 2018 Taiwan Conference on Management (全國管理實務暨學術研討會, TCM), Taoyuan City, Taiwan.

Lai, J.-Y., & Chen, K.-H. (2017, 9th June). Exploring the Impact of Consumer Generated Advertising (CGA) on Consumers’ Perceptions and Intended Behaviors. Paper presented at the 2017 Taiwan Conference on Management Innovation and Marketing Project (管理創新與行銷專案研討會, TCMI&MP), Kaohsiung, Taiwan.

Lai, J.-Y., & Hung, C.-N. (2017, 11th May). Exploring Users’ Needs for Third Party Mobile Payments Services – A Comparison of Taiwan and China. Paper presented at the 2017 Conference on Business Operations and Management (企業經營管理學術研討會, BO&M), Taoyuan, Taiwan.

Wu, J.-Y. & Lai, J.-Y.(2016, 25th March). The Use of KANO Model in Discovering Elder and Family Demand on Smart Home Care Service in Taiwan.  Paper presented at the 2016 Taiwan Conference on Business and Information (台灣商管與資訊研討會, TBI), Taipei, Taiwan.

Lai, J.-Y. & Chang, C.-H. & (2016, 25th March). The effects of strategic alignment on KM performance, KMS effectiveness, innovation performance and business performance. Paper presented at the 2016 Taiwan Conference on Business and Information (台灣商管與資訊研討會, TBI), Taipei, Taiwan.

Lai, K.-Y. & Lai, J.-Y. (2015, 16th, May). The Use of KANO Model and IPA in Discovering Patient Demand on Cloud Healthcare Service in Taiwan. Paper presented at the 2015 International Conference in Management Sciences and Decision Making (管理科學與經營決策國際學術研討會, ICMSDM), New Taipei, Taiwan

Chen, W.-H., & Lai, J.-Y. (2015, 7th June). An Investigation of Hedonic and Utilitarian Value on User Satisfaction and Loyalty for Mobile Music Streaming Application. Paper presented at The 18th Conference on Interdisciplinary and Multifunctional Business Management, Taipei, Taiwan.

Ho, Y.-C. & Lai, J.-Y. (2015, 16th, May). The Impact of Mobile Advertising on Strengthening the Relationship Quality between Enterprise and Consumer. Paper presented at the 2015 International Conference in Management Sciences and Decision Making (管理科學與經營決策國際學術研討會, ICMSDM), New Taipei, Taiwan

Liu, C-Y. & Lai, J.-Y. (2015, 16th, May). Improving Customers Satisfaction To The Development Of User Interface Design For Mobile Shopping Through QFD. Paper presented at The 2015 International Academic Forum (IAFOR 2015), Osaka, Japan.

Lin, H.-B., & Lai, J.-Y. (2014, 17th May). An investigation of consumers’ attitudes towards NFC mobile payment service. Paper presented at the Taiwan Conference on Business and Information (台灣商管與資訊研討會, TBI), Taipei, Taiwan. (佳作論文獎)

Lee, C.-L., & Lai, J-Y. (2014, 17th, May). Service innovation readiness: knowledge-based capital and service innovation performances. Paper presented at the 2014 Taiwan conference on Business and Information (台灣商管與資訊研討會, TBI), Taipei, Taiwan.

Hsiao, K.-Y., & Lai, J.-Y. (2014, 30th, April). Assessing and Managing User Satisfaction with Cloud Government Service. Paper presented at The Asian Conference on Psychology and the Behavioral Sciences (ACP), Osaka, Japan.

Lai, J.-Y. & Sung, P.-Y. (2014, 30th, April). The Driving Factors of Key Value Influence Online B2B Banking Satisfaction. Paper presented at The Asian Conference on Psychology and the Behavioral Sciences (ACP), Osaka, Japan.

Yi-Ta Tsai, Jung-Yu Lai. (2013). Customer repurchase intention and relationship quality in online shopping: Effects of website design and emotion, Presentation at 8th International Conference on Green Energy Technology and Management (GETM)(國際綠色能源科技暨管理研討會) to be hosted by the Green Energy Technology Association and National Changhua University of Education, Changhua Taiwan, June 1, 2013.

Ting-Hao Lai, Jung-Yu Lai. (2013). Factors Driving Customer Stickiness with Mobile Service: A Dual Model Framework. Association Conference on “Business Notion& Adoption” and “Business Information & Calculation”(「管理思維與實務」暨「管理資訊計算」聯合學術研討會). Ming Chuan University, Taipei.

Jay Liu, Jung-Yu Lai. (2013). Factor Driving SMEs’ Intention To Adopt Crowdsourcing: A TOE Framework. Association Conference on “Business Notion& Adoption” and “Business Information & Calculation”(「管理思維與實務」暨「管理資訊計算」聯合學術研討會). Ming Chuan University, Taipei.

Yu-Chun Yu, Jung-Yu Lai. (2013). What factors drive service innovation performance: A customer knowledge enabling perspective. Association Conference on “Business Notion& Adoption” and “Business Information & Calculation”(「管理思維與實務」暨「管理資訊計算」聯合學術研討會). Ming Chuan University, Taipei.

Khire, R. U., Wang, J. and Lai, J. Y. (2012). Switching Towards Cloud IaaS: The PPM Model Approach. Proceedings of the International Conference on cloud computing and e-governance (ICCCEG), 84-90, July 26-28, Bangkok, Thailand.